TAILORED MUSIC STRATEGY FOR MULTI-LOCATION CANNABIS RETAIL
THE CHALLENGE
Pecos Valley Production operates multiple locations with varying customer demographics. Generic, one-size-fits-all music playlists weren't resonating. The audio environment wasn't reflecting who customers actually were or what they wanted—it was just noise in the background.
We needed to understand what music actually moved customers, kept them in-store longer, and subtly influenced purchasing behavior across different locations.
OUR APPROACH
We didn't guess. We analyzed.
Demographic Analysis: Broke down age, location, peak traffic times, and cultural preferences across all stores
Data-Driven Selection: Built a playlist framework based on actual customer data, not assumptions
Localized Strategy: Deployed different music profiles for each location—what works in one store doesn't work in another
Time-of-Day Optimization: Adjusted music strategy by time of day to match customer energy and shopping patterns
FINAL RESULTS
The strategy delivered measurable outcomes:
Increased Dwell Time: Customers stayed in stores longer
Improved Satisfaction: Customer perception and brand loyalty improved
Employee Morale: Staff felt more engaged in a better-tuned environment
Sales Influence: Subtle but real impact on purchasing behavior
Operational Efficiency: More coordinated, intentional approach to store experience
WHAT DID WE LEARN?
Details matter at scale. You can't broadcast one thing to everyone and expect consistent results.
Understanding your actual audience—not the one you think you have—and tailoring every touchpoint (including the things people don't actively notice, like music) compounds into real business outcomes.
This project sits at the intersection
