PECOS VALLEY PRODUCTION
June 2020 – Present | 5 years 5 months | New Mexico
PROGRESSIVE GROWTH: FROM PRODUCT SPECIALIST TO MARKETING DIRECTOR
I started on the floor as a Product Specialist, understood cannabis retail from the customer side, then moved into operations (Assistant Manager), then into the infrastructure that actually makes retail work while training teams on systems (E-commerce & IT) and now I'm leading the entire marketing vision!!
The journey matters because I'm not a marketer who learned cannabis. I'm someone who built systems, managed operations, and understands the entire business from the ground up.
Product Specialist
(Aug 2020 – Apr 2021)
Started here. Deep product knowledge, customer education, understanding what drives purchasing decisions and customer trust.
Assistant Manager
(Apr 2021 – Feb 2022)
Moved from floor to operations. Streamlined store efficiency by 10%. Started seeing the operational side of retail—inventory, staff, process bottlenecks.
E-commerce Manager & IT Implementation Support
(Apr 2021 – Jun 2025)
Led the digital transformation. Increased organic traffic 28%, boosted online sales 15%. Migrated 20 locations to unified POS (26% faster checkouts). Implemented payment solutions across the entire operation. This is where I learned that technology isn't separate from the business—it IS the business.
Marketing Director
(Feb 2025 - Present)
Now leading the full marketing vision. But I'm not starting from scratch—I have hands-on understanding of e-commerce, POS, payments, operations, and what makes the customer experience actually work.
